Even if you have been sharing thoughts online with others since the days of GeoCities, launching a new blog can be a Catch-22.
Imagine a brand new restaurant. It’s not going to be found by search engines, it won’t have reviews, customers, check-ins, or menu. Who is going to want to eat there, or recommend it to others?
Established blogs are rich with categorized tagged content, fanatical subscribers, and comments too numerous to sift through. A brand new blog has none of these things. So how do you launch a new blog in an age of information overload?
You need to get noticed and there are methods that are proven to help you capture attention and maybe even stand out.
[ Caution introverts: the attention-grabbing tactics below could make you cringe or squirm. ]
You shouldn’t use all of these at once. To announce the launch of your new blog, I recommend combining one or more of these ingredients into an attention-getting headline, email subject, or tweet of your own.
There’s a science to attracting people’s attention, just ask Ben Parr. You see what I did there? I just name-dropped an expert author on the subject of Capitivology. People like getting the advice of published thought leaders. If you can work with someone well-known to help you out, it will instantly add credibility and traffic to your new blog endeavor. If they can’t give you a shout out, try offering to exchange blog posts. Give to get.
|Example:||Please let me know what you think of my new baby blog.|
|Pros:||Polite, unassuming, some of the most viral things start this way.|
|Cons:||Insecure, probably won’t be shared unless it’s killer.|
|Works for:||Tight communities who enjoy giving and receiving feedback.|
|Example:||Can you guess what I think about when no one is around?|
|Pros:||People can’t resist mysteries.|
|Cons:||It’s can feel like a trick.|
|Works for:||Sites that generate income proportionate to clicks.|
The VIP Room
|Example:||Before I launch this new blog to the public, I wanted to invite you to get a sneak peak.|
|Pros:||People like scarcity and exclusivity, You can gain valuable prelaunch feedback, opportunity to network, VIPs are more likely to share|
|Cons:||It’s a little of pretentious.|
|Works for:||People with a solid network and a history of delivering the goods.|
GO TELL IT ON THE MOUNTAIN
|Example:||PUBLIC SERVICE ANNOUNCEMENT!!!|
|Pros:||Mysterious urgency actually works.|
|Cons:||Caps Lock can be a turn-off. You’re setting the expectations pretty high.|
|Works for:||Drama Queens, Artists, Event Promoters, People who subscribe to the philosophy, “There’s no such thing as bad publicity.”|
A Call to Arms
|Good Example:||I’ve just launched my new blog! Please fav, share, RT, etc.|
|Better Example:||Proud Moment. I’m excited to announce a new blog! Check it out & get Free Help.|
|Pros:||An exciting, instant, actionable, request|
|Cons:||If done incorrectly, your direct relatives and BFFs might not even share the link.|
|Works for:||People who have an active
An Exhausted Invitation
|Example:||After weeks and months of hard work, it’s finally done! Please check it out!|
|Pros:||People want to hand you a glass of water at the finish line.|
|Cons:||It could look like your first time crossing the finish line.|
|Works for:||Non-profits, new businesses, people in life transitions|
|Example:||Come aboard my shiny new spaceship.|
|Pros:||Expectations are violated, people become curious|
|Cons:||You may disappoint people and look foolish|
|Works for:||Bloggers who consistently invoke an off-beat style|
|Example:||Don’t you dare look at my new blog.|
|Pros:||It taps into our inherent FOMO (fear of missing out.)|
|Cons:||Most people know this trick.|
|Works for:||Those making a broader point that is likely to resonate with those who dared to click.|
Top 10 Lists
|Example:||10 Ways to Announce a New Blog|
|Pros:||This is getting really meta.|
|Works for:||Most everybody|
Do you have tips on announcing a blog? You should leave a reply below.
Would you like more tips on how to launch a new blog? Get in touch!